BlackBerry Bids Farewell to its Classic Smartphone Model
BlackBerry SmartphoneIt's an end of an era for BlackBerry, as the Canadian mobile phone
manufacturer finally decided to ditch its Classic smartphone just two
years after its release.
Ralph Pini, Chief Operating Officer and
General Manager for Devices at BlackBerry made this statement in a blog
post on Tuesday while stressing the need for the company to embrace
change.
“For many years, Classic (and its BBOS predecessors) has been in our portfolio. It has been an incredible workhorse device for customers, exceeding all expectations. But, the Classic has long surpassed the average lifespan for a smartphone in today’s market,” Pini stated.
“We are ready for this change so that we can give our customers something better - entrenched in our legacy in security and pedigree in making the most productive smartphones,” he added.
The BlackBerry Classic was launched in late 2014 as a replacement of sorts to the BBOS-powered Q20.
The company suffered a loss of $671 million and more than 30% decrease in revenue earlier this year, selling only 500,000 units during that time. In contrast, Apple was able to sell 51 million iPhones in its last quarter.
The BlackBerry Classic was launched in late 2014 as a replacement of sorts to the BBOS-powered Q20
It is time to say goodbye to tactile keys. Canadian mobile maker
BlackBerry has parted ways with its most successful device of its times -
BlackBerry Classic.
According to Ralph Pini, chief operating officer and general manager for
devices at BlackBerry, the company will no longer manufacture
BlackBerry Classic.
“For many years, Classic (and its BBOS predecessors) has been in our
portfolio. It has been an incredible workhorse device for customers,
exceeding all expectations. But, the Classic has long surpassed the
average lifespan for a smartphone in today’s market,” Pini wrote in a
blog post on Tuesday.
“We are ready for this change so that we can give our customers
something better - entrenched in our legacy in security and pedigree in
making the most productive smartphones,” he added.
The BlackBerry Classic was launched in late 2014 as a replacement of
sorts to the BBOS—powered Q20, sporting the classic BlackBerry design
with built-in QWERTY keyboard and a touchscreen.
“For many years, Classic (and its BBOS predecessors) has been in our portfolio. It has been an incredible workhorse device for customers, exceeding all expectations. But, the Classic has long surpassed the average lifespan for a smartphone in today’s market,” Pini stated.
“We are ready for this change so that we can give our customers something better - entrenched in our legacy in security and pedigree in making the most productive smartphones,” he added.
The BlackBerry Classic was launched in late 2014 as a replacement of sorts to the BBOS-powered Q20.
The company suffered a loss of $671 million and more than 30% decrease in revenue earlier this year, selling only 500,000 units during that time. In contrast, Apple was able to sell 51 million iPhones in its last quarter.
