What is Buzz? What is Buzz Marketing?

a low, continuous humming or murmuring sound, made by or similar to that made by an insect.

synonyms: bustle, scurry, scuttle, hurry, rush, race, dash, tear, chase

Buzz marketing is a viral marketing technique that is focused on maximizing the word-of-mouth potential of a particular campaign or product, whether that is through conversations among consumers' family and friends or larger scale discussions on social media platforms.

Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users of a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. 

This "buzz" marketing is highly effective for spreading the word about a new product or service. Consider the yearly Super Bowl ad frenzy, where nearly everyone talks about what silly or ingenious advertisements they saw between plays. Ideally, in the minds of marketers, Super Bowl watchers will also be talking about the companies behind those commercials.

Marketing professionals who focus on buzz marketing do what they can to encourage such talk. Their work instigates conversations between small groups of friends, as well as larger scale discussions through social-media platforms, such as Facebook and Twitter. 
They keep the conversations going by responding to consumers through these tools, and kick start that conversation by organizing events to gain attention. 

When introducing a new granola bar with honey, for example, a marketing team may bring bags of samples to a college campus and have students dressed in bear suits hand them out. The stunt will generate buzz and – if the snack is actually tasty – motivate students to suggest others try it.



 

Unknown 5:21 AM 7 Comments

Related Posts

What is Buzz? What is Buzz Marketing?

4/ 5

Oleh Unknown